Multimedia Maven

Designs attractive and engaging visual elements (graphics and/or video) for digital instruction materials that support learning goals.

Work Overview

Director of Action, DIA Higher Education Collaborators (DIA)

June 2023 – May 2025 (1 yr 10 mos)

DIA’s mission is to improve student learning and retention in higher education by helping institutions move from “data to information, information to action”. DIA not only provides college partners with data on incoming students’ non-cognitive skills (e.g., time management, grit, help seeking) but supports partners in using these data to “improve cultures, strategies, and practices” among faculty, staff, and senior leaders. As Director of Action, I guided partners in the development, implementation, and evaluation of customized use-of-results plans, including (where needed) plans for product user training and support.

Associate Research Scientist, Curriculum Associates (CA)

Mar 2021 – May 2023 (1 yr 10 mos)

CA is committed to “making classrooms better for teachers and students” by providing curriculum, assessment, and personalized instruction products for nearly half of the nation’s learners in grades K-8. As an Associate Research Scientist, I worked with internal teams (e.g., product, marketing, sales) to answer questions about the implementation/effectiveness of CA products and develop external-facing materials (e.g., implementation guides, efficacy reports) for current/potential users.

Lead Assessment Consultant, JMU Center for Assessment and Research Studies (CARS)

Aug 2017 – May 2020 (2 yrs 9 mos)

Comprised of faculty and graduate student assessment consultants, CARS guides all student learning outcomes assessment efforts at James Madison University (general education, academic degree, and co-curricular/student affairs). To achieve its vision of “inspiring and empowering faculty and staff to make evidence-based decisions to enhance student learning and development”, CARS offers consultation services for programs/departments, provides assessment training for faculty/staff, and works closely with senior leaders to create systems and processes that support learning assessment. As Lead Assessment Consultant (Doctoral Graduate Assistant), I worked primarily with co-curricular/student affairs programs, training staff and devising strategies to address cultural and organizational barriers to learning outcomes assessment.

Education Overview

Assessment & Measurement (Ph.D.), James Madison University

Degree Conferred: May 2020

The A&M program adheres to a “practitioner-scientist, applied model” of graduate training. In class, students receive instruction on program assessment (measuring the effectiveness of learning programs or interventions), measurement (developing and evaluating the quality of learning assessment instruments) and quantitative methods (research design and statistics). Outside of class, students practice what they’ve learned through assessment consultation work (20 hrs/wk) and applied research projects with university partners.

College Student Personnel Administration (M.Ed.), James Madison University

Degree Conferred: May 2016

The CSPA program “prepares graduates to excel as higher education educators” working in student services offices (e.g., Career Advising, Residence Life, Disability Services) at colleges and universities. Coursework explores young adult development, career development, counseling techniques, and organizational theories among other topics. Outside of class, students have ample opportunity to apply their knowledge through two assistantships (20 hrs/week) and two 150-hour practicum experiences in student services offices. As a CSPA student, I worked in Residence Life, Career & Academic Advising, and Multicultural Student Services.

Sociology & Public Policy (B.A.), University of North Carolina at Chapel Hill

Degree Conferred: May 2013

Completed a double major in Sociology and Public Policy, both with a strategic focus on education through electives such as SOCI 423: Sociology of Education and PLCY 530: Education Problems & Policy Solutions.

(See Comprehensive Portfolio to view work samples.)

  • DIA: Developed trainings, learning resources, and data reporting solutions tailored to the needs of higher education clients.
    • Made extensive use of Canva and Microsoft PowerPoint to develop clear and engaging handouts, slide decks, and interactive reports using basic graphic design principles (e.g., hierarchy, spacing, alignment, balance, color theory) and according to company style guidelines.
    • Clients reported that the new training and reporting materials I designed were more frequently accessed by faculty/staff and were perceived as more useful compared to older resources.
  • CARS: Co-designed and published an assessment website with extensive educational resources for higher education student affairs professionals (website recognized by the National Institute for Learning Outcomes Assessment).
    • Scripted and produced an asynchronous training video using screen recording software (Camtasia) and in alignment with CARS style guidelines to introduce faculty/staff to the concept of evidence-informed design (most “liked” training video on the JMU SASS website).
  • Other (Portfolio Projects): Used Canva to design media assets for Interactive Resume Fit Calculator and other portfolio projects.
    • Made extensive use of Canva elements and features (including AI tools) to redesign home page for Interactive Resume Fit Calculator.
    • Completed a graphic design project for a mock client as part of an online Canva course, from the selection of brand colors and the creation of a custom logo to the design of an Instagram post from start to finish (without the use of pre-made templates).
  • Other (HerZouk Society): Produced engaging print brochures and attention-grabbing social media marketing materials according to basic graphic design principles using Canva online graphic design tool.
  • Technical Skills
    • Advanced in Microsoft PowerPoint
    • Intermediate in Canva Online Graphic Design Tool
    • Basic in Camtasia Video Editing Software